JanSport Pack Collab

JanSport approached HippyTree to create a bag collection inspired by our shared West Coast roots. Named the Westward Collection, the collaboration blended JanSport’s history of outdoor exploration with HippyTree’s modern take on surf culture. It was an opportunity to partner with and learn from an established outdoor brand.

As Design Director and Project Manager, I led communication with JanSport, collaborated with their in-house design team on product development, and oversaw marketing for the collection.