Jimmy Webb Collab / Climbing Capsule Collection

HippyTree partnered with professional climber Jimmy Webb to create a capsule collection inspired by his Tennessee roots. The color palette drew from Chattanooga’s city flag, while the flannel’s interior neck yoke featured a map highlighting local climbing areas where he honed his skills. The collection also introduced a climbing pant that became one of HippyTree’s top selling styles.

As Design Director and Project Manager, I led communication with Jimmy, directed apparel design, and oversaw product development and marketing.