Hello, and welcome to South Bay Design Lab
I’m Andrew Sarnecki, a creative professional based in Hermosa Beach with 15+ years of experience in brand building and multidisciplinary design. I specialize in shaping consumer lifestyle and apparel brands through graphic design, apparel design, art direction, marketing, and creative team leadership.
My career began as an Art Director at Body Glove Wetsuits, where I developed a strong foundation in branding and product design. I later founded HippyTree, a surf and climbing inspired apparel company, and grew it from a garage startup into a globally distributed brand sold in 12 countries and 500+ retailers. After leading HippyTree for over a decade, I transitioned into a part-time role to focus on new creative ventures.
I bring a unique mix of hands-on creative expertise and business acumen, with direct experience in startups, product development, manufacturing, sales, and operations. I’m passionate about helping brands craft and elevate their identity through design, product development, and strategic marketing.
If you're looking for a creative professional or leadership on a project, let’s connect!
SKILLS & SPECIALTIES: Creative Team Building & Leadership Brand Strategy, Marketing & Art Direction Apparel, Accessory & Headwear Design
Logo & Brand Identity
Event Flyer + Poster Design Tee Shirt Graphics Label, Trim & Package Design Yarn Dyed Fabrics + All-Over Prints Product Collab Ideation & Design Trend Forecasting + Product Sourcing Product Development & Production Catalog, Brochure & Mailer Design Photo Shoot & Video Art Direction Digital Display Ads + Web Marketing Social Media Strategy & Eblast Design
