HippyTree Brand Book & History

In 2004, I founded HippyTree, an apparel brand that started as a side project in a Hermosa Beach garage and grew into a successful business with over $5 million in annual sales. As Founder and Creative Director, I led the creation of the Brand Book, which defines HippyTree’s brand identity, design philosophy, product categories, and consumer profiles. The guide was distributed to sales reps and international distributors to help them present a consistent brand story to consumers and retail partners.