El Capitan - Yosemite Collection

I’ve spent countless family vacations in Yosemite National Park and have long been captivated by its climbing history. When I came across Clay Wadman’s topo map artwork of El Capitan’s climbing routes, I saw an opportunity for a collaboration that would resonate with the outdoor community. The result was a HippyTree capsule collection featuring Clay’s iconic map across a variety of products. As Design Director and Project Manager, I led communication with Clay, directed apparel design, and managed product development and marketing.