South Bay Boardriders Apparel

I began working with South Bay Boardriders in 2022 on custom team jackets and graphics. My role has since grown into that of a contract Director of Apparel and Merchandising. I lead the design and development of seasonal collections spanning tees, sweatshirts, jackets, headwear, and accessories. My work covers the full process, from creative direction and product planning to tech packs, costing, and factory production. The collection is sold through local surf shops, including Jack’s Surf, Spyder, ET Surfboards, and Dive N’ Surf.