More Trees, Less Assholes

With retail stores closed during the COVID-19 pandemic in 2020, HippyTree needed a fresh way to engage our audience and drive online sales. Taking inspiration from the phrase “More Trees, Less Assholes,” we developed original graphics and a capsule collection that brought the message into HippyTree’s surf and outdoor world. The campaign’s humor and positive message resonated during a time of uncertainty and division.

As Creative Director, I led the design, photography, and marketing strategy. Below is a selection of imagery created to promote the collection.