BeachLife Festival

I was brought on as contract Art Director to lead the creative direction and merchandise strategy for BeachLife Festival 2026, a three-day music festival in Redondo Beach drawing more than 40,000 attendees. My role was to create a cohesive collection that captured the festival’s coastal identity. Working directly with the festival’s founders and in-house teams, I developed original artwork for apparel, headwear, and accessories. I also directed the product assortment, colorways, tech-pack development, vendor sourcing, production, and manufacturing.